I receive many questions about how I do my photography, so here's some background information:
I photographed chamomile plants with other chamomile flowers in front of my lens to get the faded effect. It was a cloudy day which makes the light very soft without any hard shadows. In Lightroom I set the camera profile to Camera Landscape and put the Lights to +31. In Photoshop I changed the colour balance towards -19 yellow highlights and +34 blue shadows.
I hope this was helpful!